Universal Declaration
of Human Rights

This typography-led promo project was created for the National Center for Civil and Human Rights and is based on the Universal Declaration of Human Rights (UDHR).

I focused on Article 18, the right to freedom of thought, conscience, and religion. I translated its meaning into a type-first motion concept designed for a :15–:30 spot.

To develop the direction, I researched the UDHR and the Center’s brand language, explored typographic treatments that matched the message. Then, I built a visual system where type carries the narrative through pacing, scale, and transitions.

Credit

Audio: Lightness by Benjamin McAvoy and Stuart Thomas